DESPERADOS AUGMENTED REALITY

Desperados Augmented Reality posters.

Swipe up to pop the bottle!

As a part of @wearepi ‘s ‘Tear it up’ poster campaign for Desperados, we were tasked to activate the designs from 8 emerging artists from the Desperados Design Collective in Augmented Reality.

Together with @orbamsterdam, we recreated the original designs in 3D and brought them to life with 8th Wall. When popping the bottle, all the elements of the poster come alive in 3D space and the party starts!

To see the AR campaign for yourself, look for a Desperados flyer in your local bar and scan it with your phone!


 

Client

Desperados

UNI_VERSE Studio

Production

Daan Schraauwers

Creative Direction

Jeff Beukema

3D

Terence Philippe

AR Design

Felix Panis-Jones

AR Development

Orb Amsterdam

2D Animation

Rob Wienk

Stills

DESPO_50CL_ORIGINAL_STILL_210409
DESPO_50CL_MOJITO_STILL_2103310
DESPO_50CL_LIME_STILL_2103310
DESPERADOS_CAN_SANGRE_STILL_V01_0038
Bottle_gif_V02
Bottle_gif_V03
bottle_gif_V01
UI_FLOW_V02
UI_FLOW_V01

Videos

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