TECHLEAP GEN-TREE

Gen-Tree installation.

Techleap is a non-profit organisation that exists to help Dutch start-ups and scale-ups move forward. We were commisioned to create an immersive installation on future-proof leadership. We developed and built a tree-shaped construction that featured 36 screens and a 10-minute animation about growth.

Together with Foster & Kin, we began crafting a narrative that we could translate into an immersive audiovisual installation. We built a 36 screen tree-shaped construction that tells a story that goes from monoculture (one-dimensional, old world leadership) to biodiversity (a versatile, carefully balanced mix of perspectives). 

80% of the installation was custom animation, the other 20% consisted of interviews with Gen-Z’ers and business leaders who shared their views on the topic. Throughout the story we subtly move from a grey, dystopian atmosphere to a more optimistic and colourful world.

 

Client

Foster & Kin

UNI_VERSE Studio

Production

Daan Schraauwers

Enzo Soubra

Creative Direction

Jeff Beukema

Luc Nagel

3D

Daan Dominic

Terence Philippe

Jeff Beukema

Programming

Blaz Miklavcic

Nikzad Arabshahi

Audio

Antfood

Luc Nagel

Stills

TECHLEAP_STILL_03
TECHLEAP_STILL_04
IMAGE_THUMBNAIL-Recovered
IMAGE_THUMBNAIL_03

Videos

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